Nouveaux Modèles

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The Audience

Industry Social media
Founded 2011
Founder Oliver Luckett, Ari Emanuel, and Sean Parker

theAudience is one of the world’s largest multi-channel publishers of social content. We enable global brands to participate in popular culture at massive scale, distributing brand stories through our network of celebrity and social influencers.

Social media is radically different from any other form of mass communication. It’s an ecosystem of connected people and brands, interacting with one another, and sharing content that elicits feedback. The more meaningful the content – the greater the share of voice.

For the past five years theAudience has pioneered how brands create conversations that matter within social. By creating custom content that taps into the values and passions a brand shares with its consumers, and distributing it through a carefully curated network of influencers, we enable brands to become active, meaningful participants in popular culture.

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J’aime d’amour TechDirt !

Awesome Stuff: Make More Music

from the different-ways-to-play dept

It’s music-making time again! This week, we’ve got another set of crowdfunded devices that unlock new and unexpected ways to play with sound and create new tunes.


The Dualo is all about making it easy to create music, but that hasn’t stopped it from being an interesting device by several professional standards. Its core functions are the two banks of buttons that are set up to group harmonious notes nearby (so pressing any local set of buttons is likely to produce a pleasing combination) and which can be switched between 52 different synthesized instruments, and a 7-track on-the-fly looper that lets you layer these sounds on top of each other as you play. What’s notable and rare among these kinds of instruments is that the Dualo is a self-contained, standalone device — it doesn’t require an associated app or a computer, though it can also double as a MIDI input device in larger digital music workflows.



AirJamz is really more of a toy than anything else, but it sure does look like a fun toy. It’s a wrist-mounted motion sensor that interfaces wirelessly with a mobile app to produce sound from that age-old pastime of playing air guitar. Your miming strums are converted into actual guitar sounds, though it’s a little unclear just how much control over those sounds the system really provides. Nevertheless, it looks like fun — and, again, is MIDI compatible, opening up all sorts of possibilities. With the ability to run four sensor units in tandem, AirJamz might find the most adoption as a party game.

XTH Sense

The XTH Sense is the most ambitious and different of this week’s projects: a bio-sensor based music creation device. Like the AirJamz, it straps to your wrist and detects movement — but it doesn’t stop there. The unit includes a bioacoustic microphone that listens for pulse, blood flow and muscle movement, and a thermometer to track body temperature, and performs some algorithmic wizardry to combine all these variables into a shifting signal that controls other devices. Music creation is one of its flagship applications, but not the only one: it also has potential as a virtual reality device, a gaming controller and more, not to mention it could be used simply as a bio-sensor for those who want to access that data. Like our other devices this week, the XTH Sense has full MIDI compatibility, and even comes with pre-made plugins for a bunch of popular music production software packages — plus, it’s compatible with the Arduino IDE, and comes with a flexible API for building custom apps.

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Air Time

Social media has been great at keeping us in touch with everyone, but are we truly together?

We believe that there’s a new movement in connectedness coming. A new social system in the digital world that can actually help us feel closer to those who matter most in our lives. Where real friends can share real moments in real time. This is an opportunity at a global scale, and one that is the next logical step in the way we communicate, share, talk, and spend time together online.

That’s why we are pioneering a new social experience, designed for togetherness. It’s an intimate space for people to share conversations and content in real time. A place for us to truly be together. This is Airtime.

Our company was founded a few years ago by Sean Parker and Shawn Fanning and is backed by Kleiner Perkins, Andreessen Horowitz, Google Ventures, Founders Fund, and a host of other amazing partners.

Airtime is built on some amazing new technology crafted by a world-class team of brainiacs in Palo Alto and New York City. We’re well-funded, running at full sprint, and looking for extraordinary people to join us on this exciting adventure! Are you in?

Sean Parker and Shawn Fanning’s Airtime Scores Another All Star Backer

Start-up watchers have been counting down the launch of Airtime, the social video site being developed by Napster founders Sean Parker and Shawn Fanning. On June 5th, we’ll get our first look at the company that will likely connect strangers via video based on their interests and social connections with a  little random ChatRoulette mixed in.

Royalty Exchange

is the leading online platform for buying and selling royalties. We offer a centralized, open marketplace to conduct royalty auctions, bringing transparency to an historically private process. The result maximizes value for royalty owners and provides a standardized and secure alternative investment opportunity for buyers and investors.

Originally founded in 2011 and privately held, Royalty Exchange is based in Denver, CO. Follow us on Twitter and Facebook.


The music industry relies on royalties generated by the licensing of copyrighted songs and recordings as a primary form of payment for musicians. Intellectual property law and licensing systems have gone through significant adjustments over recent years as a result of the rise of digital music, but much of the industry’s historic legal framework remains.


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